The Journal

Stories from the
orchards of Multan

Written by Yazdaan Hussain — heritage, culture, wellness and the art of the Pakistani mango.

Heritage · 8 min read
Why Multan produces the world's most complex mango

The latitude, soil composition and extreme summer heat of Multan's plains create conditions that simply cannot be replicated elsewhere.

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Wellness · 5 min read
Dried mango and the science of nutrient preservation

How low-temperature drying preserves the Chaunsa's remarkable nutritional profile and why that matters for the conscious consumer.

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Culture · 6 min read
The Chaunsa legacy: Pakistan's most celebrated mango variety

Named after a Mughal emperor's victory, the Chaunsa carries centuries of history in every bite. We trace its remarkable lineage.

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Recipes · 4 min read
Five ways to use dried Chaunsa in your kitchen

From cheese boards to morning labneh — the versatility of premium dried mango is vastly underestimated.

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Trade · 7 min read
The global premium dried fruit market

How Pakistani origin produce is positioned to become a major player in the premium snack space.

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Travel · 9 min read
Multan: the city of saints and the world's finest mangoes

A journey through one of Pakistan's oldest cities — its Sufi shrines, its bazaars, and the orchards that define its identity.

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